Fully-Managed Email Marketing

All the email you know you should do, but don't have time to do.

Email marketing is both hard and time consuming. That's why only 30% of retailers even bother to build up a marketing email list, and only 20% actually do anything with that list regularly.

That's a shame because....

80 percent of your future profits will come from just 20 percent of your existing customers.

That's right, concentrating on converting existing customers and window shoppers to purchase works 1,200% better than trying to convert new shoppers to purchase (5% vs 60% conversion rate)

We will capture that free money for you.

Between hiring bloggers and tuning Facebook ads and dealing with suppliers and shipping orders, there's just no time in the day to futz with complicated email tools and write snappy newsletter copy. And forget about actually tracking the effectiveness of all this marketing, that's just a fantasy.

We will set up your email tools for you.

We've done this a bunch of times. You've done this possibly...zero times? There's a lot to learn and a lot of jargon thrown around and we know how to slice through it all like a samurai sword through hot butter. So spend your time picking out exactly the right fabric for next season, or negotiating a better rate with one of your suppliers. We'll do all the one-time setup for you so you don't have to ascend a learning curve on a tool you'll never need to set up again anyway.

We will hire professional writers and send regular newsletters for you.

Let's face it, not all of us were born to write. Writing is hard, and writing compelling copy that converts is even harder. You could take a course from the endlessly-talented Joanna Wiebe from Copyhackers, or, you can let us do the writing for you and get brilliant copy that you'd be proud to have your customers read. And we'll make sure it's written in your company's voice, not the stilted voice of an anonymous robo-marketer.

We will set up transactional and customer-behavior-driven email for you.

Newsletters are great for keeping in touch, but transactional email is even better still. Make your customers feel like you're there for them by creating emails that are triggered based on their behavior at your store, not just sent on a regular calendar schedule. We'll work with you to get several transactional emails set up in your email tool so that they're working for you, automatically, even when we're all asleep.

We will monitor the results of all of the above and report back regularly.

Many marketers are flying blind. Ever wondered: "is all this stuff worth it, anyway?" You shouldn't have to wonder. We'll send you a free report each month showing how your email marketing efforts are going and how much money they're making you. We think you'll be pleased with the results.

If you pay someone to do SEO or ad placement for you, but don't do email, you are throwing money away.

Sorry, that might be a little blunt. But it hurts us to see our customers throw good money away. But if you knew, like we know, that email marketing converts many multiple times better than new traffic and also knew that most customers only make up their acquisition cost on their second or later purchase, then you'd, frankly, fire that SEO expert and concentrate all your marketing resources on marketing to existing customers. There, we said it. And it's not just because we're fans of email marketing: it's actually just science. As Business Best Practice Hub so aptly put it: "marketing to existing customers is like washing for gold."

Our prices are reasonable.

We charge half as much for this service as other software vendors charge for access to their tools alone. And you're not just getting a login to a confusing tool for your money; you're getting a real, live, human who will understand your business and customize a plan specifically to it. But act now to lock in this pricing because it's not going to last long.

Here's a summary of what you get.

Our one-time initial set up fee covers doing all of these things:

  1. Setting up a mail tool like Mailchimp in your name.
  2. ...and connecting it to your ecommerce platform.
  3. Reviewing and tweaking your "thank you for your purchase" email.
  4. Reviewing and tweaking your abandoned cart email (if your platform supports it).
  5. An initial report on the state of your email marketing and where we see opportunities.
  6. Creating a newsletter template with your corporate branding.
  7. Identifying a writer to write in your brand's voice.

Then, on an ongoing basis, our low monthly fee gets you all of these things:

  1. A professionally-written monthly newsletter in your brand's voice.
  2. A monthly report on your return on investment for email marketing.
  3. Ongoing tweaks and suggestions to improve the performance of your campaign.
  4. Maintenance and monitoring of any transactional emails.
  5. Maintenance of your email list, including removing old and dead emails to improve deliverability.

And that's not all! For optional, additional one-time fees (each), you can choose to add (assuming your platform supports it) any number of behavior-triggered emails to the mix, including:

  1. Customer anniversary messages.
  2. Product tutorials.
  3. Aged accounts rescue emails.
  4. Coupons for reaching spending thresholds.
  5. ...and almost anything else you can dream up.

If you don't see results, we refund the last month's fee.

If you don't like our results for any reason whatsoever (including no reason at all), you still get to keep all the initial setup we did and we'll refund you the last month's monthly fee. So the investment is nearly risk-free.

Already set up? Not a problem.

If you're already set up with a tool and you just want someone to do ongoing maintenance, that's not a problem. Most likely we'll be able to take that over for a reduced or even completely waived setup fee. Please contact us for more details.

A real human to talk to, all for half the cost of Infusionsoft.

If you already pay $299/month for Infusionsoft, then our service is a real deal for you. Our costs are competitive with theirs, and with concierge service to boot!

Want to learn more?

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